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Removing Emotion from Your Investing Decisions

July 25, 2016
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If you’ve saved a decent amount of money over the years, or recently found yourself with a windfall of cash, you may want to invest the money in the stock market. Where do you go from here?

To start, removing emotion from your investment approach can help you better reach your financial goals. Most importantly, trust that I am committed to providing you with professional advice along the path to reaching your goals.

Take emotion out of investing

It can be an emotional venture to throw your hard-earned cash into the stock market and watch what happens to it. Relinquishing control of your money by allowing a financial professional or computer program to invest it for you can be nerve-wracking, especially to those with concerns about day-to-day market volatility.

I understand how you feel. When you work with a trusted financial professional, you will benefit from proven approaches to investing that have put clients at ease about how and where their money is being invested.

Here’s a typical scenario I see with clients:

  • For most clients, they feel confident when stocks do well and panicked when they don’t. 
  • Market low points are often the best opportunity to make money, if clients stick to their guns. However, many feel defeated when markets dip and instead make a quick exit to avoid additional losses.
  • Here’s the catch: historically, what goes up must come down and often when the markets rebound (which they do) they’ve gained even higher ground than before.

Successful investing does not mean chasing results or timing your entry or exit into the market. I can explain more about the importance of long-term investing and resisting emotional urges to be a more effective investor. Please don’t hesitate to contact me at 217-971-1256 or sandy@ssfinancialgrp.com if you’d like further guidance.